Imagine a cold, delicious scoop of vanilla ice cream sandwiched between two warm, cinnamon and sugar coated donuts, drizzled with a thick maple syrup.
Is your mouth watering yet? This is not a dream. It is called an ice cream donut sandwich, and yes, it is a real thing.
The miraculous creation is just one of the many fair foods offered at Mariah’s Fair Treats, a mobile food trailer owned and operated by Mariah Vitoria of Hilmar.
Vitoria, 22, has always known that she had a passion for cooking sweets. As a high school student, she spent her summers baking breads, pastries and cookies. Her creative mind experimented with new dessert ideas and soon her dreams of opening up her own restaurant blossomed.
While attending California State University, Stanislaus as a Business major, Vitoria realized that she was ready to start making treats professionally. She took time away from school to focus on her business.
After getting the thumbs up from her mom, she purchased a mini donut maker off Craigslist and got cooking.
“I thought, ‘I’m just gonna buy this, see what happens. I’m just gonna go for it,’” Vitoria said.
Originally called “Soooo Yummy Mini Donuts”, Vitoria started out selling her donuts underneath a little red tent.
She traveled to local farmers markets, festivals and events offering delectable mini donuts by the bucket. She soon realized that she would need to expand if she wanted her hobby to turn into a successful business.
Rather than take out a loan, Vitoria was able to fully fund her business through her self-proclaimed profession of “sweepstaker.”
Through online sweepstakes and contests, Vitoria has won $400,000 to $500,000 in various trips and prizes over the years, including five cars. She was even featured on the reality television show “Sweepstakers” in 2013.
“That’s how I was able to buy my trailer and start my business with, luckily, zero debt,” Vitoria said.
Today, that trailer is known as Mariah’s Fair Treats and offers food 365 days a year – traveling to private parties, corporate events, county fairs, festivals and farmers markets.
The menu includes staple fair food items such as corn dogs, French fries and funnel cakes.
Vitoria offers an array of deep fried snacks (including Oreos, Twinkies and Snickers), but also enjoys creating treats that set her truck apart from others at events.
Her ice cream donut sandwich was such a hit that Food Network’s show “Carnival Eats” featured it on an episode.
Of all the food vendors at the fair, Vitoria and two others were chosen to be filmed for the television show when Food Network came to the 2014 Stanislaus County Fair.
Hoping to recreate the success of the tasty ice cream treat, Vitoria went back to the drawing board and came up with another invention which is sure to take fair food where no one has gone before.
“Another thing I created is the funnel cake bacon cheeseburger,” Vitoria said. “People are hesitant to try it, but once they do they really like it.”
The funnel cake bacon cheeseburger is exactly what it sounds like: a bacon cheeseburger with funnel cakes instead of buns. To add to the explosion of flavor, Vitoria also drizzles maple syrup over the top of the burger.
She hopes that this new menu item can be as successful as the ice cream donut sandwich has been and plans to advertise it heavily on both Facebook and Instagram before the upcoming fair season.
At the 2015 Stanislaus County Fair, the Mariah’s Fair Treats trailer will also be accompanied by two Dippin’ Dots stands, courtesy of Vitoria’s business partner, Ron Whiting.
The food truck life is not an easy one. The inside of the trailer can reach extremely high temperatures during the summer months.
Despite the hardships, she makes each and every fair treat she sells with passion and truly enjoys serving fair-goers wherever she travels.
“The most rewarding part is seeing the smile on someone’s face when you hand them a funnel cake,” Vitoria said. “People get so incredibly excited. They’ve been waiting for that funnel cake all year long.”
In the future, Vitoria hopes that Mariah’s Fair Treats can attend even more fairs and establish a consistent, year-round schedule. Based off her success so far, that should not be difficult to accomplish.
If your stomach rumbled while reading this article, do not worry. You can catch Vitoria’s treats at numerous upcoming events: April 11 and 12 at the Manteca Street Fair; May 14 through 17 at the Chowchilla Madera Fair; and May 29 through 31 at the Patterson Apricot Festival. They will also be at all 10 days of the Stanislaus County Fair.
If you would like Mariah’s Fair Treats to cater your party or event, you can email Vitoria at [email protected] or call 209-623-5622.